Marianne Fitzpatrick Bio


Marianne Fitzpatrick, Managing Partner, Acacia Marketing Group

Marianne Fitzpatrick co-founded Acacia Marketing Group in 2001 with one goal in mind, to deliver world-class marketing solutions that deliver real business results for clients.  For the past decade, Marianne has been working with companies to create and choreograph strategic demand generation programs including product launches, user conferences, road shows, virtual conferences and hybrid marketing events.

Prior to founding Acacia, Marianne was the Director of Integrated Marketing Programs for Idiom Technologies, a start-up company specializing in globalization software. At Idiom, Marianne oversaw all aspects of brand development, market promotion, and lead generation programs. Before Idiom, Marianne was the Director of Marketing Communications for IBM Mindspan Solutions where she led the launch team that introduced their eLearning solution to the global market. Marianne was also an Industry Marketing Manager at Lotus focusing on developing vertical industries globally and she managed the Event Marketing Department for Lotus where she created Lotusphere, the company's annual user conference with over 10,000 attendees and exhibitors.